The new European privacy regulation, the General Data Protection Regulation (GDPR) has been in forced since May 25, 2018.

This regulation is implemented in all local privacy laws in all EU and EEA countries. The scheme applies to all companies that sell to people in Europe and store personal information about those people, including companies in other continents. This gives citizens in EU and EEA countries greater control over their personal data and ensures that their information is protected everywhere in Europe.

According to GDPR Directive, the definition of personal data is all information related to a person, such as names, photos, email addresses, banking information, social network posts, location information, medical information, and IP addresses.

No distinction is made between personal information of individuals, individuals at companies, or public persons-the person is the person. Business communication between companies also involves interaction between individuals, who exchange information with and about each other. Customers in a B2B market are of course companies, but business contacts are maintained by individuals.